Eich-Lucerne, Switzerland, June 20, 2011 – B3C Group, operating B3C newswire, the press release distribution service with the largest reach in biotech trade media, today announced that it has launched a highly customizable news app for biotech press releases. With B3C newswire app users can pick from pre-selected biotech news feeds or easily add feeds from favorite websites to catch up with breaking news in the biotech industry anytime and anywhere. In addition, all press releases distributed by B3C newswire show up in the app. The app is available at no cost for the iPhone, iPod touch and Android platforms. A BlackBerry version will follow soon. Download links for the app are available here.
“In time for BIO 2011, B3C newswire app provides editors and delegates of biotech companies attending the show instant access to industry-specific news using their mobile devices,” says Sabine Duntze, CEO of B3C Group. “The app complements our targeted PR distribution strategy that now encompasses print, online, social and mobile channels.”
About B3C newswire
B3C newswire is the first PR distribution service completely dedicated to biotech that provides the largest reach in biotech, pharmaceutical, medical devices and diagnostics trade media worldwide. B3C newswire maintains a huge list of mostly personal email addresses of editors. Many of them have specified the news topics they are interested in which means that press releases have a better chance of being used. B3C currently provides 22 specialized channels and tweets each news release using a large biotech-specific Twitter network. Additionally, B3C newswire pro-actively posts news releases to social media to reach 250,000+ biotech professionals. B3C newswire is a service provided by B3C Group GmbH, located in Eich-Lucerne, Switzerland.
Dr. Sabine Duntze
T: +41 41 612 2110