What is a news release?
A news release (= press release) is a document issued to the media or financial community to announce a newsworthy item. Editors, journalists or analysts depend on news releases to alert them to unique products, trends and changes in the business landscape. If the recipient finds the announcement of value, he or she may contact the company for more details and/or an interview. This may result in the company being mentioned in an article.

When should my company issue a news release?
A news release can be used for a variety of announcements. Consider the following examples: New product, significant modification to an existing product, joint venture, changes in corporate structure, corporate opinion on industry trends, events (tradeshow involvement, speaking engagements), new funding, personnel changes, new partner, significant new customer, milestones, increase in market share or revenue, etc.

Do you guarantee that the trades will pick up my news?

No. Unlike advertising where you are purchasing coverage, in public relations it is up to the media to determine whether they will cover your story. Coverage in a publication is typically valued higher than an advertisement because it is considered unbiased third-party information. In addition, distributing a news release is usually far less expensive than purchasing ad space.

Editor – Journalist: What is the difference?
Editors of trade media will pick up newsworthy press releases and run it in their publications with little or no modification. Journalists will use your press release as a springboard for a larger feature story. b3c newswire ensures that your information is going directly to the desktop of the trade media editors without being filtered by journalists. The chances for coverage are much higher by targeting editors.

Why does my company need b3c newswire?

b3c newswire ensures that your news is going directly to the desktop of the trade media editors. This increases the visibility of your news tremendously. Via b3c newswire, a smaller organization that may not be on the biotech industry radar screen can attract the attention of many editors who value b3c newswire as a trustworthy news source.

I’m in a start-up company. How do I send my news release to potential investors?
When issuing a news release over b3c newswire, your release automatically reaches the trade media. If you additionally want to make your news available to the financial community including institutional investors, we can provide you with targeted solutions depending on your requirements. Ask us for more details.

How do I write a press release?

The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it. Your headline (max. 63 characters because of SEO) and first paragraph should tell the story. The rest of your press release should provide the details. You have a matter of seconds to grab your reader’s attention. Do not blow it with a weak opening.