What does media pickup mean?

People spend hours and sometimes days in writing a press release. But how it is distributed is often decided without giving it a second thought.

When it comes to PR distribution trust reigns the field. Confidence in what? In pickup?

What does “Pickup” actually mean today?

Total pickup represents all media placements around your content, including online and social media or tweets.

Hmm. What are media placements?

This means your press release is automatically placed on thousands of websites - pretty much like a digital advertisement. And the “Pickup” just reflects how many websites PR newswire, Business Wire, GlobeNewswire etc. have in their network.

My press release is an advert?

In this regard Business Wire says “… [We] deliver your press release via a contextual ad network to leading news websites, and provide impression/view data for your analytics reports.” (source: Business Wire)

And PR Newswire says “More than 5,000 websites and online databases receive PR Newswire news feeds…“ (source: PR Newswire)

What about editors and journalists?

Here is where it gets intriguing. While Business Wire offers the distribution to print and online biotech/pharma trade media for free (what does that say about quality?), PR Newswire lets you pay massively if you want to reach also editors. Therefore, many companies use PR Newswire’s iReach without even realizing that no editor will see their press release, except by chance.

Real media pickup (a.k.a. clippings) is when editors and journalists write something about your news.

Here is the solution

B3C newswire is specializing in the distribution of press releases to the editors and journalists of biotech/pharma trade media worldwide. B3C newswire offers many specialized channels and a worldwide reach with every press release.

We are the only newswire that submits your press release to LinkedIn thus reaching 400,000+ biotech and pharma professionals. Currently, B3C newswire has 4,000+ targeted followers on Twitter (all organic).

All of our media outlets and editorial contacts have been hand-picked in over 15 years in business.

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